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O PROJETO

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With the aim of nurturing a healthier and more conscious world for the next generation, Pura Orgânicos was born, an innovative brand that offers organic, practical, and healthy children's food - facilitating the lives of many parents who don't have time to organize a balanced diet.

 

The approach of the visual identity was inspired by a clean design, with a balance between child and adult appeal - bringing elements that convey so much the security that parents seek when it comes to infant feeding and the fun and colors that the eyes of little ones look for at the time to eat. ​ To create the packaging, recyclable materials were selected, made with certified paper and the "Eu Reciclo" seal. All are 100% plastic-free.