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B.O.B
B.O.B was proving that beauty products could exist without plastic bottles. The next step was making them impossible to ignore. At the time, the brand operated primarily through e-commerce, making packaging one of its most important brand-building tools.
While its sustainability credentials were strong, the visual expression leaned heavily into a handmade, kraft-paper aesthetic that undersold the quality of the products. The challenge was to create a distinctive visual identity and a scalable packaging system capable of organizing a rapidly expanding portfolio while helping the brand stand out in an increasingly competitive beauty category.
Agency: beach house studio
Creative Director and designer: Stephanie antonoff
A key part of the project was creating a packaging system that could grow with the brand. Material and paper studies helped balance sustainability goals with a more premium and desirable experience, while a bolder use of color and clearer hierarchy moved B.O.B beyond the expected handmade eco aesthetic.
What started as a small digitally native brand has grown into one of the leading names in plastic-free beauty in Brazil. Since the rebrand, B.O.B has significantly expanded its portfolio, built a community of more than 600,000 followers, entered the U.S. market, and opened its first physical store.
Seeing the brand evolve from an e-commerce startup into a category leader has been a great reminder that sustainability doesn't have to come at the expense of great design.
